This is a full-time on-site role for a Social Media Manager at Invoidea Technologies in New Delhi. Your primary responsibility will be to develop and execute effective social media strategies to enhance brand visibility, engage with the target audience, and drive business growth. You will be responsible for managing and growing social media channels, creating compelling content, and analyzing campaign performance to optimize results.

Job Responsibilities:-

Develop and implement social media strategies aligned with the overall marketing objectives.
Create engaging and relevant content for social media platforms, including written posts, images, videos, and infographics.
Proactively engage with the online community by responding to comments, messages, and reviews.
Plan, execute, and optimize social media advertising campaigns to reach target audiences and achieve marketing goals. Utilize platforms such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads to drive website traffic, generate leads, and increase conversions.
Identify and collaborate with influencers and brand advocates to amplify brand messaging and reach a wider audience. Develop relationships with key industry influencers, manage influencer partnerships, and track the impact of influencer campaigns.

Job Requirement:-

Proven experience (1 year) in social media management, preferably in a similar role.
Strong understanding of social media platforms, their features, and best practices.
Excellent written and verbal communication skills.
Creative thinking and the ability to generate engaging content.
Familiarity with social media advertising platforms and campaign management.
Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Knowledge of SEO principles and how they apply to social media.
Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.