Your Guide To IGTV

December 18,2019

IGTV features and advantages

More than half of the world now uses Smartphones as their daily-driver & people wanted more than the 60 second stories. Instagram noticed that and launched its very own Video platform-Instagram TV (IGTV) on 20th June, 2018. Now if you want to upload a video, you’re not limited to the dreaded 60 second limit of IG Stories. Instead you can upload a 60 minute long video on IG TV. This was Instagram’s gift to its users that just crossed 1 Billion recently.

How to upload Videos to IGTV?


IGTV is available as a feature inside the native Instagram app, as well as the Standalone app for both iOS and Android. Just like Youtube and other social media platforms, there’s a concept of Channels where accounts you follow are the people you’re subscribed to. But just because you have an Instagram account doesn’t mean you have an IGTV channel, for that, you have to go to the settings option of the IGTV button or app. You’re Channel handle is the same as your Instagram username.


Upload videos- Verified accounts can upload videos upto 60 minutes long, this limit is revised down to 10 minutes for non-verified accounts. There is no option to record videos directly through the app. All you gotta do is, upload the video, add Title and Description and select the option to share on Facebook page (if you want to) and you’re done.

How do you navigate through all that?

Navigation on IG TV is a piece of cake with just four tabs-‘For You’, ‘Popular, ‘Following’ and ‘Continue Watching’. The IGTV button will blink if one of your followed accounts uploads an IGTV Video. You can like, comment, send it as a DM or see the number of views of any video that you watch.


Aman Koundal

Digital marketer at InvoIdea Technologies Pvt. Ltd.

Aman Koundal is a digital marketing strategist at Invoidea Technologies Pvt Ltd, a leading web development and SEO company in Delhi. He is a perpetual learner and also advises many start-ups and small businesses. With a deep understanding of online marketing and web development, he helps drive more traffic, boost online sales, and enhance customer satisfaction.

Join Us

Get the latest updates on design, development, and technology trends right in your inbox.

Related Posts

This website uses cookies to provide you with a great user experience. By using it, you accept our use of cookies