The latest Google November 2024 Core Update is rolling out now. It is just like a regular core update without much specific information but with the main focus on improving search rankings results.
Highlights:
- 1. November 2024 Google Core Update is the 3rd core update of this year.
- 2. This latest core update was launched on November 11, 2024.
- 3. It will take up to 2 weeks to roll out completely.
- 4. It is focused on search rankings results.
On November 11, 2024, a post from the official account of Google Search Central was shared on LinkedIn. In this post, Google addressed website owners and creators about the latest Core Update.
This post says:
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.
The rollout may take up to 2 weeks to complete.”
Quick Facts About the Google Core Update November 2024
- 1. Update Name: November 2024 Core Update
- 2. Launch Date: On Monday, 11 November, 2024
- 3. Launch Time: Around 3:30 pm
- 4. Roll Out Time: Upto 2 weeks.
- 5. Focus: Improve visibility of genuine content on SERPs.
- 6. Impact: People will see more useful and informative content.
- 7. Global: This core update will affect all the websites in every niche globally.
- 8. Discover: The impact of this November Core Update 2024 on the website will appear only after the completion of this update.
- 9. Recover: If you see negative changes on your website, then follow Google Core's updated advice and make changes accordingly.
Purpose of Google Core Update November 2024
Google has provided fewer specific details about the November 2024 core update compared to previous updates, such as the guidance it shared with content creators and website owners in earlier releases.
The August 2024 core update aimed to increase the visibility of genuine and helpful content over content created solely to rank well in search results.
The November 2024 core update continues to improve this work, focusing on improving the user experience by helping people find content that aligns with their search intent.
As a result, website owners and creators who create low-quality content or keyword stuffing to boost rankings may see a drop in traffic, while those producing high-quality, relevant content will benefit from this update.
Google shared a post about this latest core update on the X platform (formerly Twitter) and said it will post more about its core updates and inform.
In this post, Google said:
“Today we released the November 2024 core update. We’ll add it to our ranking release history page shortly and update when the rollout is complete.”
6 Insights on Google’s Update and AIO Impact on Rankings
BrightEdge analyzed how Google’s algorithm and AI Overviews (AIO) are interconnected and influence organic search results, right from the AIO that appeared in search results. They identified 6 key changes and shared these insight data with Search Engine Journal after Google’s November 2024 core update.
1. Overlap Between AIO and Organic Search
The insights show that Google ranks high-value content organically in search results which also appears in AI Overview. Google has not yet provided any official updates regarding AIO, so this is an estimated conclusion.
2. Differences in Shopping Queries Ranking
For shopping-related queries, AIO results and organic rankings on SERPs are showing differences. This suggests that AIO and organic traffic are not aligning in this case.
3. Downward Trends in AIO-Organic Overlap
Before the announcement of the November 2024 core update, there was a +2.3% volatility increase in the overlap between organic rankings and AIO. However, after the core update release date announcement, this trend reversed, with a - 3.7% decrease. Now, it is continuing the downward shift post-update.
4. Increase Volatility in AIO-Organic Overlap
Since the introduction of AIO, there has been a significant spike in volatility related to this overlap, with the data showing a redistribution pattern. At certain points, the volatility has fluctuated, both at high and low levels. See result:
- Top 10 positions: +10.6% volatility
- Positions 11-20: -5.9% volatility
- Positions 21-30: +23.3% volatility
5. Industry Specific Changes
The impact of AIO on organic rankings also varies by industry. The following changes were observed in different industry-specific searches:
- E-commerce: -22.1% change in top citations
- Education: -7.3% adjustment
- Healthcare: -1.5% shift
- B2B Tech: -0.4% change
9. Patterns in AIO Content Citing
AIO helps website owners understand which types of content Google prioritizes in search results. However, this data is measured by real-time AIO, and this trend may evolve with future Google algorithm updates.
Output From Real Time Volatility Insights
Based on the data, website owners can focus on improving their content for better AIO citation visibility:
- Prioritize creating informative, value-driven content rather than simply focusing on keyword optimization for better rankings.
- If your content is not appearing at the top of SERPs, don’t consider it low-value instead, optimize it for relevant keywords.
- Continuously monitor AIO citations, as further changes are expected with upcoming Google updates.
Previous Google Core Updates
In the last few months, Google launched many updates and algorithms. We have described some of the latest core updates below.
- Ranking Update - August 2024: In the August 2024 Google Core Update, Google said that only informative and useful content will appear on the search results while low-value content written only for ranking purposes may decrease its ranking.
- Spam Update - March and June 2024: Google again launched a spam update that prevents spam content visibility on search result pages. It was launched in March and June.
- Core Update - March 2024: It was the first update Google launched in 2024, and it mentioned the importance of providing reliable and helpful content to users to increase website visibility.
- Review Update - November 2023: According to this update, the websites should publish high-quality reviews to help people know more about their services and business.
- Spam Update - October 2023: This update prioritizes cleaning up various types of spam that were reported by the community members in Indonesian, Hindi, Turkish, Vietnamese, Chinese, and other languages.
- Helpful Content Update - September 2023: In this update, Google said to concentrate on creating original and helpful human-written content that will be visible to users.
Stay Updated on the Latest Google Core Algorithm Changes
This blog provides crucial information about the current November 2024 Google Core Update and other latest core updates. Keep in touch with us for more useful and valuable information about the Google core updates. We will update this page further when the update rollout is complete.
