Google released the August 2025 spam update, which will impact the ranking of all websites globally. This update is now rolling out and may take a few weeks to complete.
Highlights
- The August 2025 spam update began at 2025-08-26 09:00 (all times are US/Pacific).
- All websites will observe fluctuations in traffic and ranking during the rollout.
- Keep your eye on Search Console for more updates and adhere to Google’s spam policies.
Google has rolled out a new spam update in August 2025, the third major update this year. While Google previously released two core updates in March and June, this is the first spam-specific update of 2025, expected to affect global search rankings.
Previous 2025 Updates:
June Core Update — Released on 30 June 2025
March Core Update — Launched on 13 March 2025
August 2025 Spam Update
On August 26, 2025, a post from the official Google Search Central account was shared on the X platform (formerly Twitter). This post informs website owners and creators about the latest spam update.
This post says:
“Today we released the August 2025 spam update.
It may take a few weeks to complete, and we’ll post on the Google Search Status Dashboard when the rollout is done.”
According to the Search Status Dashboard, the August 2025 spam update is set to impact website rankings on a global scale and across all languages.
Google Search Status Dashboard notes:
“Released the August 2025 spam update, which applies globally and to all languages. The rollout may take a few weeks to complete.”
Best Practices During the Rollout
Since Google has not defined what exact behaviors it is targeting in this update, the best move is to keep following Google’s quality guidelines and spam policies.
During the rollout, some ups and downs in ranking and traffic may be observed. So, avoid making sudden adjustments until the update is completed.
Watch Closely:
- Search Console Metrics: Track impressions, average position, and clicks. Note the official rollout date.
- Patterns in Queries and Pages:Instead of a URL change, focus on trends across groups of pages.
- Competitor Sites: The user experience is consistent but static. Everyone sees the same page. This predictability ensures fast loading times and fewer complications.
What to Expect Next
Spam updates are a regular part of Google’s ranking system. And Google releases them multiple times in a year, usually in addition to core updates.
Websites that adhere to Google’s policy guidelines should recover well once the update rollout is completed.
Invoidea will keep an eye on this rollout and share more details on this spam update when it is completed or new information becomes available.
