Top Landing Page Design Ideas for Inspiration

Landing pages are those pages where a visitor comes after clicking on an external link or advertisement. These pages are primarily designed to convert website visitors, whether that me generating sales, collecting email addresses, or any other preferred movement.

Unlike a website's home page, which serves as a portal to the rest of the website, a responsive landing page has a new ability – to drive traffic closer to a selected call-to-action (CTA). By streamlining the user experience and removing distractions, landing pages can be extremely powerful when it comes to conversions.

Now, let's dive into some inspiring examples of creative landing page designs that have caught the attention of both users and industry experts:

• Shopify, an e-commerce platform, has created a landing page design that offers a specialty of simplicity and an irresistible free trial. The website features a clear headline, flat design, and a call-to-action button, making the login system honest and user-friendly.
• Using Shopify's inexperienced brand combined with a buyer's testimonial helps build credibility and be accepted as true. The removal of the header menu and navigation sections further emphasizes the landing page's singular focus on converting visitors.
• The offer of a 3-day free trial and three months for $1 per month is a highly compelling incentive that can attract new users and drive conversions to create an ecommerce website.

• Finally, Filecamp, a digital asset management software, is an excellent example of a creative landing page design that makes the entire page feel personal and trustworthy. The handwritten font of the CTA button text makes it feel unique, while the background image in blue tones evokes a sense of calm and professionalism.
• Moreover, the headline and subheadline share a few of the product’s features and benefits, and the screenshot of it in action demonstrates how straightforward the software is.
• To support the social proof, Filecamp used a cloud of other logos – these are companies that use the software, helping to establish credibility and trust.

• Wag!, a platform that connects dog owners with puppies, showcases a landing page design that is direct and to the point. The headline really states the target audience, while the subtitle boosts the provider's credibility by mentioning 400,000 walkers and watchers.
• The above-the-fold form is bold and easy, so ability contributors can easily join. The addition of a QR code further complements the pleasant mobile experience.
• Wag!'s landing page design utilizes negative space effectively, allowing the key elements to stand out. The use of personal photos and testimonials builds trust and a sense of community.

• Bills.Com, part of the Freedom Debt Relief brand, offers a creative landing page design focused on simplicity and interactivity. The page includes a mobile number, slider, and a name change button, which makes consumers happy.
• The slider detail adds a degree of interactivity, attracting traffic and guiding them through the process of estimating their debt. Using a red CTA button creates a sense of urgency and encourages users to take quick action.
• The universal layout is smooth, with a gray background and white form, allowing the red button to stand out and draw attention. The color scheme of these landing page design ideas effectively taps into the emotional aspect of debt relief.

• Lyft, a ride-sharing service, has designed a responsive landing page that focuses on attracting new drivers. The page features a prominent photo of a Lyft driver, conveying a personable and aspirational message.
• The simple headline and single-field form make the sign-up process straightforward and user-friendly. Additional benefits are presented further down the page, reinforcing the value proposition for potential drivers.
• The overall design utilizes a minimalist approach, with the driver's photo and short, concise copy creating an engaging and inviting user experience.

• Slack, the famous messaging and collaboration platform, showcases a landing page design that highlights its features and benefits. The site aims to convince visitors to sign up for a Slack Pro subscription with a 50% reduction in price for the primary three months.
• Above the border, the landing page offers an eye-catching headline, a simple screenshot, and a few distinctive bullet points accompanied by a clear call to action. The use of a purple CTA button is consistent with the logo's color scheme.
• Further down the page, a rating chart highlights the differences between the free and seasoned versions so customers can easily understand the fee for a paid subscription.

• DoorDash, a food delivery service, designed a well-branded and informative landing page design. The CTA button and most links are in the company’s red color, thus creating a coherent experience.
• The responsive landing page starts with a basic form, where users can enter their zip code and check if DoorDash is available in their area. This approach allows qualified leads to effectively and quickly become service drivers.
• Next, the page highlights soft-pink accents accompanying the benefits of becoming a Dasher and the information, while a gallery of Dashers’ images appreciatively is placed further.

• Airbnb's website landing page design for hosting homes features an interactive earnings calculator that estimates potential income based on the user's location. This immediately addresses a common pain point for potential hosts and provides valuable information upfront.
• The page also includes a map showing earnings for other properties in the area, further demonstrating the platform's capabilities and the earning potential for hosts.
• The design maintains a clean and focused layout, with a clear call to action and additional information about the benefits of hosting on Airbnb. The use of landlord's faces helps to build trust and a sense of community, which makes it one of the best landing page designs examples.

• Believe Loans, a UK-based loan company, has designed a landing page that combines aspirational imagery with detailed information about their services. The landing page design ideas start with an inspiring photo and overlaid bullet points highlighting the key benefits of using Believe Loans.
• The page also includes customer testimonials, specific loan details, and a breakdown of the simple three-step application process. This comprehensive approach helps to address potential customer concerns and build trust, making it one of the best landing page designs examples.
• The use of the company's branded colors, red and blue, creates a cohesive visual identity and reinforces the professional and trustworthy nature of the loan services.

While these best landing page designs examples provide a suggestion, there are many key concepts to keep in mind when designing a high-performing landing page on your website:

• Keep it simple: Avoid clutter and knowledge with clear and concise messages that communicate your value proposition within your web designing process.
• Optimize for conversions: Design an honest consumer experience with a unique focus on action and minimal distractions to make a website responsive.
• Leverage Social Proof: Include consumer testimonials, real-time reviews, and customer images to create an image of trust and credibility.
• Personalize the experience: Use interactive elements, personalized content, and dynamic features to engage traffic and offer a personalized experience.
• Continuously test and optimize: Regularly test with specific design factors and uncover overall performance to discover the most effective website landing page design.