Digital Marketing Hashtags Tips

Thе stratеgic usе of hashtags has еmеrgеd as a powerful tool to еnhancе onlinе visibility and drivе campaign succеss. Hеrе wе еxplorе 8 еffеctivе ways to trеnd your digital markеting hashtags, providing insights and stratеgiеs to optimizе your onlinе prеsеncе and connеct with your audiеncе sеamlеssly.

The first step is putting on your thinking cap to brainstorm keyword ideas relevant to your brand, products, content types, and target audience interests. Ask yourself:

• What words or phrases best describe what I offer?
• What terminology does my audience frequently use?
• Are there any popular abbreviations or shorthand versions?

You want to identify the precise terms and conversations that resonate best with your goals and audiences.

Tools like Google Keyword Planner, UberSuggest, Semrush, and Soovle are great for discovering popular keyword ideas. Social listening tools like Mention also provide keyword suggestions based on analyzing industry-relevant social conversations.

As you research, look for commonly used shorthand versions of keywords too. For example, digital marketing professionals often use “DigiMark” in hashtags instead of the full phrase. Such colloquial adaptations lend a conversational tone vs formal hashtags.

Shortlist keywords that have significant search volume and emerging popularity. These signal audience interest to tap into. Extensive research lays the base for crafting branded yet relatable hashtags.

Brainstorm creative ways to blend your most relevant keywords into branded hashtags that become your company’s calling card across social media platform. These persistent hashtags should capture your brand essence and message in a nutshell.

For example, a digital marketing agency could adopt #MasteringMarketing as its signature hashtag across platforms. Similarly, an organic skincare brand could go for #NaturallyYou or #GoGlowNatural.

Aim for branded hashtags that are:

• Short, snappy, and memorable
• Evocative of emotions
• Aligned to your positioning
• Unique enough to own

Apart from the main branded hashtag, also create supplementary campaigns or product-specific hashtags. For example, #GoGlowNatural could be supported by #GlowGang for loyal brand fans. This expands association beyond the parent hashtag.

What’s trending on X, Instagram, pop culture shows, celebrity gossip, meme content, etc., keeps shifting. Smart digital marketers tap into these temporary trends by blending related hashtags. The goal is to stoke curiosity and clicks by riding the momentum of popular conversations.

For example, during the 2022 FIFA World Cup, brands jumped in on the craze by using hashtags like #FIFAFever, #WorldCupGoals, and #TheBrandWorldCup around their relevant messaging. As Money Heist and Squid Games release new seasons, brands could have used #MarketingMoneyHeist or #DigitalSquidGames. Or a fitness brand could hop onto the ‘BeReal’ buzz with #BeReallyFit.

So keep your eyes and ears open for the next viral meme, sports tournament, or binge-worthy Netflix show. Figure out creative ways to blend these popular references into social media marketing hashtags for your brand – both for amusement and popularity.

While you want 2-3 persistently branded hashtags across social channels, also keep testing out new ones for specific campaigns or events. Have a healthy mix of consistent core hashtags and flexible situational ones in rotation.

For instance, an organic granola brand could use #CrunchyGoodness (their signature) while also adopting #HappyGranolaHunt for an Easter promotion.

The flexibility of custom hashtags keeps content feeling fresh. However, having mainstay branded hashtags also builds cumulative authority and recall value over time. So it is important that you blend both approaches for optimal impact.

As you expand your pool of branded hashtags, closely track engagement levels across them. Using social listening and analytics, monitor which hashtags consistently generate more impressions, engagement, and clicks compared to others.

Double down on putting hero hashtags that clearly resonate better in front of larger audiences across channels. For underperforming hashtags that never gain volume or attract engagement, gradually phase them out from your list.

Continually optimizing your mix based on performance data will result in having the digital marketing hashtags that truly drive conversations and conversions for your brand.

UGC and branded hashtag campaigns go hand-in-hand beautifully. You can ask your audience to share photos, videos, and reviews of interacting with your brand using signature hashtags. Moreover, re-sharing the best UGC creates a viral loop that gets more users posting for visibility.

Fun contests that require participants to post videos or images using your social media marketing hashtags can massively boost UGC contributions. The flood of posts would exponentially widen their branded reach and trust.

Wherever possible, embed your digital marketing hashtags for Instagram, so they become clickable – either to your profile, website landing pages, or links to the aggregated hashtag feed. This provides pathways to move audiences beyond just surface posts into your owned channels.

Clickable deep links help drive more qualified traffic, views of your assets, and conversion opportunities. They transform hashtags from being just categorization devices into gateways for richer engagement. For instance, an agency could link #MasteringMarketing to a “Services” landing page.

While hashtag use is second nature on social posts, it also integrates signatory phrases across other online and offline assets. Weave them into your email newsletters, guest articles, YouTube descriptions, ads, and website banners. Reinforcing branded hashtags strengthens associative recall.

Frequency fosters familiarity! Blend hashtag mentions contextually across channels like blog posts too. For example, an article on “5 Expert Social Media Tips” could incorporate #MasteringMarketing. Such contextual visibility makes hashtags feel more native.

Cross-channel integration establishes greater consistency and reinforces associative recall of branded hashtag phrases.

And that’s a wrap!