Our world is welcoming new technologies every day, and this is making every activity seamless for the users. However, the market is eventually getting more competitive, pushing companies to go digital and do their best to stand out.
Just when the companies are competing to get hold of the digital attention, a full service digital marketing agency comes into the picture to help them.
And if your question is, what is a full service digital marketing agency?
In this blog, we will discuss all of it - why companies actually need a digital marketing agency, what services they offer, and the advantages they bring over the niche agencies.
What Do You Understand By Full Service Marketing Agency?
A full service digital marketing agency is an all-in-one option for you to improve your online presence and fulfill your business goals.
A full service agency has a wide range of services, whereas a niche company only focuses on a singular function.
However, third-party agencies have a team of specialized professionals who are experienced in various fields of digital marketing, such as SEO and content marketing.
All these specialists work under one roof to make a good team.
What Services Are Offered By A Full Service Digital Agency?
A full service digital agency will offer you an array of services that involve all digital marketing processes. The most important services provided by these agencies are mentioned below:
Search Engine Optimisation (SEO)
This service increases the visibility of your website on the search result pages by optimizing your content. It helps in attracting organic traffic.
Pay-Per-Click (PPC) Advertising
It delivers instant traffic via creating and managing paid advertising campaigns. PPC services in Delhi help in driving targeted audiences to your websites.
Social Media Marketing
The social media marketing services create a planner to build brand awareness & boost your social media platforms, including daily posts, social media Ads, video content, polls, and more.
Email Marketing
It helps in creating emails for potential customers to find new leads for your brand, such as promotional emails, newsletters, engagement emails and more.
Web Design and Development
It helps in creating user-friendly and visually appealing websites for your brand that captivates more users and increases organic traffic.
Over half of marketers believe the top methods they use to gauge the performance of their SEO initiatives are keyword rankings and organic traffic. (2021 HubSpot State of Marketing Report)
What Does A Full Service Strategy Mean?
If you are considering the idea of a full service digital agency, then first, you need to understand a full service strategy that helps you to run your business successfully.
Here we will take an example of a new e-commerce store, and will understand the marketing terminologies clearly.
Consider yourself running a new eCommerce site, the following steps you must take to achieve your business goals over a period of time.
Market research
Competitive research should be conducted to understand the market. This helps you to determine your target audience as well as your competitors.
Website development
It is where experienced developers create a responsive and user-friendly website for your company.
SEO optimization
It is where agencies rank your website higher by utilizing SEO tactics that boost your website's visibility and increase organic traffic.
Content marketing
It is the process where writers create interesting blog articles, product descriptions, and videos to engage better and attract potential customers for your brand.
Social media Optimization
It is using top social media platforms to amplify your brand visibility, build engagement, have more followers, and run targeted advertising campaigns. As
Paid advertising campaigns
These are paid advertisements run by online social platforms and search engines to gain instant traffic to their content.
Email marketing
is where personalized content is sent to people who are on the email list. This is made according to their preferences, past purchases, and interest shown.
71% of marketers think their top SEO technique is to use strategic keywords. (2021 HubSpot State of Marketing Report)
How Much Do The Services Of A Full Service Web Agency Cost?
Several reasons define the cost of services in a full service digital marketing agency. Some of these are listed below:
The number of services you require
- Your agency's reputation/ background
- Turnaround time of the service
- Your business scale
- The complexity of the strategy used
- Your agency's location
There are 2 ways in which a full service advertising agency charges. They either charge a monthly retainer fee or charges per project.
Monthly retainers vary from a few to tens of thousands of dollars, while project-based fees depend upon the complexity, scale, and duration of the project.
Why Go For An End-To-End Digital Marketing Agency?
There are many reasons why a company needs to go for a full service digital marketing agency. Several of them are listed below:
Cost-effective
Working with a full service marketing agency professional saves money when compared to doing everything in-house.
It saves money on new technologies and training for staff members while also avoiding needless spending.
A full service marketing agency distributes the expenses of the software they use, employees, facilities, and systems among numerous clients, allowing them to deliver service at a lower cost than in-house.
You Get Access To Expert Services
A full service digital agency has specialists with experience in their respective digital platforms.
Hiring employees for your own company and then providing them with the training they need will become more costly.
Creating cross-functional campaigns requires a team of experts, which a full service agency already has.
In-house teams may lack the time and expertise to handle all of your marketing requirements.
Services Are Scalable
An in-house person will be less receptive to the changes that happen when your company grows when compared to a digital marketing consultant.
It takes time and money to hire and train a person. It can be challenging to find the correct mix of staffing and capacity.
A full service digital agency can scale up or down at any time.
Furthermore, you are only paying for the service that you are using, and there will be no unnecessary expenses.
Experience In Concepts And Strategy
A full service digital marketing agency works for various industries and platforms.
This exposes the employees to a wide range of viewpoints. They make sure what works and what does not.
Employees of a full service digital agency are constantly coming up with new ideas and are putting them to the test.
You can work with them to curate strategies according to your digital marketing needs. This enables them to use account-based marketing to target your ideal audience precisely.
They can research your target audience and build your business around targeting the right customer with the right message at the right moment.
They can help you rank your website higher on the search results, and search engine optimization (SEO) in Delhi ensures that.
You Can Use Your Time And Resource Efficiently
By outsourcing your marketing needs from the experts of a full service agency, you can focus on your core operations while the professionals handle marketing.
According to Statista, The Digital Advertising industry is expected to reach US$679.80 billion in 2023.
How Is A Full Service Agency Different From A Niche Agency?
What is a Full Service digital marketing agency? A full service agency provides a wide range of services relating to the digital marketing industry, whereas a niche agency only specializes in certain digital marketing services.
You can choose between the two depending on what services your company needs and what budget you have allocated for the same.
What does a full service agency offer:
- A one-stop solution for all marketing requirements.
- The coordination of various marketing channels is smooth.
- They have knowledge of various services of digital marketing.
What does a niche agency offer:
- They have specialized knowledge of their respective field.
- You can choose from a variety of specialty agencies for highly targeted campaigns.
- You only spend on what you need.
Final Thoughts
A full service advertising agency is a one-stop, cost-effective solution to maximize your online presence. It will be a brilliant idea for you to invest in this initiative.
We at Invoidea have a wide range of services and a broad staff of experts who will help you boost your brand awareness. Our lead generation services in India are top-notch.
