The 7 Most Important Parts of SEO You Need To Get Right

March 08,2024

To improve search rankings and online visibility, optimizing your website is crucial. SEO can be complex, with many moving parts. Understanding the different vital elements you need to get right is key to getting the best results. Your existing website also requires consistent improvements in how it is written. You need to identify those tweaks that have a big impact.

In this comprehensive guide, we'll break down the 7 most crucial SEO elements you need to prioritize in order to increase your search visibility. Master these SEO essentials, and you'll be on your way to better scores and extra organic traffic.

What to Focus on with SEO?

As per Invoidea, the best SEO company in Delhi, there are over 200 ranking factors that influence search rankings. Improving these elements can be beneficial. However, some ranking factors are more foundational and influential compared to others. So, when getting started with SEO strategies, it's important to identify and focus on these key elements.

1. Technical SEO

Getting the technical factors of Search engine marketing right is the foundation of any good method done through an expert SEO company in Delhi. Technical issues such as site speed, proper URL formatting, accessibility, and mobile friendliness can have a negative impact on your ratings if they are not properly addressed· Some key technical SEO areas to focus on include:

  • Site speed optimization: Reducing page load times by compressing images, minimizing redirects, and optimizing code· Pages should load in under 2-3 seconds·
  • Mobile-friendly design: Ensuring your site is easy to use on mobile devices with features like responsive design, proper sizing of tap targets, etc·
  • XML sitemaps: Creating and submitting XML sitemaps helps search engines index all your important pages·
  • Fixing crawl errors: Diagnose and address any crawl errors in the Search Console to ensure all pages are indexed.
  • Optimizing metadata: Page titles, descriptions, alt text, and other metadata should be descriptive, keyword-optimized, and consistent across your site.

2. Indexation and Crawlability

If search engines can't properly crawl or index your pages, they will never show up in results. Optimizing crawl budget allocation and minimizing barriers to crawling is imperative. Some tactics include:

  • Optimizing robots.txt file: Allow search bots access to all pages you want indexed.
  • Minimizing the use of noindex tags: Only use noindex on pages you specifically want to be excluded from the search.
  • Fixing crawling roadblocks: Avoid crawl issues like excessive use of AJAX, Flash content without HTML alternatives, etc.
  • Canonicalization: Implement proper canonical tags to prevent duplicate content issues.
  • Sitemaps: Sitemaps highlight pages you want indexed to search engines.

3. Keyword Research

Understanding search intent and conducting thorough keyword research ensures you target terms aligned with what users are searching for. This allows you to create optimized, relevant content.

Keyword research entails:

  • Analyzing seed keywords and expanding to related long-tail variants.
  • Assessing search volume and competition to gauge the viability of targeting terms.
  • Grouping keywords by topics and themes to create optimized content around.

The top SEO company in Delhi NCR, like Invoidea, utilize proven keyword research frameworks to identify the highest-potential terms worth targeting through content and optimization efforts.

4. High-Quality Content

As per Google's guidelines, content quality and E-A-T (expertise, authoritativeness, trustworthiness) are critical ranking factors· Creating well-researched, useful, engaging content should be central to any SEO approach used by an SEO company in South Delhi· Tactics include:

  • Conducting topic research to provide comprehensive, accurate information.
  • Optimizing content length and structure based on search intent - whether informational, navigational, etc.
  • Incorporating multimedia like images, graphics, and videos to augment text content.
  • Promote thought leadership by regularly publishing quality content like blogs and guides that are more aligned with buyer interests.

To make the most of this important step, consider opting for content marketing services through Invoidea for the best results.

6. Optimizing for Search Intent

Every search query has an underlying search intent - whether informational, commercial, navigational, etc. Targeting keywords is one aspect. However, optimizing content for searcher intent is equally important for driving user satisfaction.

Key steps include:

  • Grouping keywords by themes and intent types - informational, commercial transactional, etc.
  • Crafting content aligned to searcher motives - focusing on product comparisons for purchase queries vs how-to information for DIY terms.
  • Incorporating UI elements like prominent calls-to-action for commercial intent terms.

Understanding intent helps create more relevant, satisfactory user experiences. To understand this step more clearly, take the help of an SEO company in Delhi.

7. Leveraging Social Signals

While social shares don't directly influence rankings, they provide useful signals to Google around content quality and can generate more referral traffic to your site.

Tactics for improving social promotion include:

  • Incorporating easy social media sharing buttons for every piece of content.
  • Promoting your best-performing content periodically on social channels.
  • Engaging followers by posting regularly and responding to comments and queries.
  • Analyzing social performance data of content to double down on what resonates best.

Invoidea, the top Digital marketing company in Delhi, provides expert social media marketing services to amplify online visibility.


While numerous ranking signals and optimizations exist, focusing on these 7 core SEO aspects will give you the best ROI. Expert guidance from an SEO company in Delhi, like Invoidea, can help streamline and accelerate achieving rankings and results.

Rather than continuing to struggle with your SEO efforts, turn to the experts at Invoidea to hire a digital marketing consultant. Our proven SEO strategies will take your website's search visibility to the next level·

Remember that SEO is an ongoing process that requires continuous monitoring, optimization, and adaptation to stay ahead of the curve· By prioritizing these areas and working with a reputable SEO company in Delhi like Invoidea, you can increase your chances of ranking well in search results and achieving lasting success in the digital landscape·


Aman Koundal

Digital marketer at InvoIdea Technologies Pvt. Ltd.

Aman Koundal is a digital marketing strategist at Invoidea Technologies Pvt Ltd, a leading web development and SEO company in Delhi. He is a perpetual learner and also advises many start-ups and small businesses. With a deep understanding of online marketing and web development, he helps drive more traffic, boost online sales, and enhance customer satisfaction.

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